Recent Updates

Baby Boomers and Social Networking JUNE 10, 2008 Facebook took the college scene by storm. Boomers may be another story. Less than one-quarter of US Internet users ages 40 and over use social networking Web sites, according to the JWT BOOM/ThirdAge "Boomers, Healthcare and Interactive Media" study

Gen Y Comes into Focus JUNE 6, 2008 Buying power, income on the rise Call them Generation Y, millennials or whatever you choose. Just don't ignore them. Young consumers in the US wield considerable buying power. Among 13 to 21 year-olds alone, over $120 billion was spent in 2007, according to The H

Speaker: Jia Shen, Rock You      

4/23 Workshop - Building an app on social platform  

 1~2일 단기간 샌프란시스코를 후다닥 구경하고 싶은 사람들에게 추천할 만한 핵심 장소   Restaurants http://maps.citysearch.com/map/view/863451 캐쥬얼한 태국 음식점 osha geary at leavenworth http://slowstep.wordpress.com/2006/09/19/two-great-sf-bakeries/ 빵맛 죽이는 베이커리 http://sanfrancisco.citysearch.com/profile/904017/san_fr

Purple Cow 2 by 세스 고딘 (Seth Godin)   Purple Cow 1 에 따르면 무엇보다 remarkable 한 product 이 나오고 그것에 열광하는 사람들이 마케터가 되고 매체가 된다고 했다 . 그럼 remarkable 한 product 가 나오지 않는 이상 마케팅은 헛고생인가 ?   기존 성장의 두 가지 길 : 거대광고 또는 혁신적인 상품의 개발 거대 광고는 먹히지 않고 , 혁신 적인 개발을 위한 R&D 투자 비용은 시간과 비용이 너무 많이 든다 . 게다가 그 오랜 시간을 걸려

The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. RaynorHarvard Business School Press 회사에서 선물 받은 이 책. 오랫만에 많은 교훈을 얻은 책이다.많은 비지니스 서적을 읽지만, 일부 취할 부분만 취하고 동의할 수 없는 부분은 건너 뛰거나, 이론은 좋은데 당장 우리에게 필요한 것은 아니군.. 이라면서 알았다는 데에 의의를 둔다. 요즘 같아선 혁신과 관련된 많은 책들

  Books 보라빛소가온다2 All Marketers Are Liars   Who's Seth Godin Seth Godin의 모든 것 Seth's Blog Scraps Small is the New Big: Seth Godin Speaks How To Be Remarkable They didn't get the memo "All Marketers are Liars" - Seth Godin speaks at Google Top 10 Best Presentations Ever What

  지은이: Alex Wipperfurth (Plan B), 옮긴이: 양준희, 감수: 이상민   마케팅하지 않는다? Brand Hijacking 이란? 본질적으로 소비자 스스로 브랜드의 의미를 형성하고 주위 사람들에게 전파하도록 하는 작업. 단순히 소비자를 자사 브랜드에 묶어두는 것을 뛰어넘어 진정으로 충성하는 소비자를 길러내는 과정이다. 소비자는, 스스로 더 깊이 관계 맺고 싶은 뚜렷한 비전 혹은 이상을 특정 브랜드가 제공하기 때문에 스스로와 동일시 한다. 마케터는, 마케팅을 안하는 것

책 당신의 기업을 시작하라 Guy Kawasaki's Blog Scraps The Web-2.0, No-Bull-Shiitake Marketing Test by Seth Godin The Art of Creating a Community Top 10 Best Presentations Ever

All Marketers Are Liars - The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Summary Telling stories? The only thing they have in common is that no one buys facts. They buy a story It doesn't matter one bit whet

 http://cafe.naver.com/sohoedu.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=4     부 문 개 요 업종(제품)명 성공의 주요비결 공급회사 넷트 커뮤니케이션 *타 미디어 보다도 넷트 커뮤니케이션을 통해 홍보하는 상품의 히트 가능성이 증대 - 인터넷, 정보화 시대를 맞아 창업이나 신규 사업의 홍보전략 변화 불가피 [01] The Dancing Baby 인형 §시장규모 20∼30억엔으로 확대 §인터넷의 해외드라마 사이트에 소개되면서 인기를 끌

읽고 있는 책 웹진화론 웹2.0경제학 착한 기업이 성공한다   읽을 책 살 것 12 elements of great mangement http://gmj.gallup.com/book_center/12/ ebay perfect store Small is big thing   2007 읽은 책 입소문을 만드는 100가지 방법 ★★★ Word of Mouth Marketing ★★★★ All Marketers Are Liars ★★★★ 당신의 기업을 시작하라 ★★★☆   2006 하반기 읽은 책

구글스티커 이렇게 다양한 variation을 넣은 스티커 북 1장이 나오면 좋겠슴다.   노트북에 붙이기엔 이런 모양이 참 이쁘네요.   자기 스프링노트 주소를 쓸 수 있게 빈칸을 주면 좋겠어요. [                 ].springnote.com                

Colleges Perfect for Word of Mouth AUGUST 23, 2007 Young adults seek friends' recommendations. College students, like many young people, are strongly influenced by word of mouth and look to their friends for advice. With the rise of social networking, blogs and viral video, this group has many new

Content Time Comes at Search's Expense AUGUST 14, 2007 Search improved, so users spend less time with it. Internet users now spend nearly half of their online time visiting content, according to the Online Publishers Association's "Internet Activity Index," conducted by Nielsen//Net

 Internet Radio to Outstrip HD Radio Internet radio ad revenues in 2020 will equal what terrestrial radio took in last year, a report says. How will HD radio fit into the picture? Full Article Advertisement Search Engine Strategies San JoseThis is a 4-day, multi-track event focuses o

College Students Online: A Parallel Life on Social Networks Summary Table of Contents Sources The 18 million US college students that head back to campus this fall will be the most wired yet. Some 17.1 million of them, or 95%, will use the Internet at least once a mont

Online Video: Seeing the Whole Picture AUGUST 13, 2007 Video images are flooding across the Internet. No longer an unknown quantity or merely a sidekick to television, the online video medium is fast becoming a formidable viewing factor. eMarketer projects that the number of online video viewers in

http://www.emarketer.com/Article.aspx?id=1005121&src=article2_newsltr   Social Networking Around the World JULY 10, 2007 And social networking is biggest in... South Korea! About a fifth of adults have visited a social networking Web site, and an equal percentage of Internet users have don

  http://www.emarketer.com/Article.aspx?id=1005131&src=article1_newsltr   The Viral Marketing Effect JULY 10, 2007   Getting the word out. Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. Ac

http://www.emarketer.com/Article.aspx?id=1005099&src=article1_newsltr   Internet Usage and Importance Expand JULY 2, 2007 The Internet leads a rise in most media usage. The Internet is the most essential medium for consumers and newspapers are the least, according to an Edison Media Researc

http://www.emarketer.com/Article.aspx?id=1005085&src=article1_newsltr   Multiple Online Ad Placements Impress JUNE 28, 2007 Converting consumers with multiple impressions. For online marketers who think that the last ad impression (or click) seen is the most likely to lead to a conversion,

 

  UGC Users Outnumber Creators JUNE 26, 2007 Are enough people recording their cats? Even taking into account the power and ease of use of user-generated content tools like digital cameras and affordable audio/video production software, there are more content consumers than creators. N

http://www.emarketer.com/Report.aspx?code=emarketer_2000420&src=report2_head_info_newsltr European Online Travel A number of major global trends will affect European tourism over the next five years, having a profound impact on the online travel sector. Already, eMarketer estimates that online t

http://www.emarketer.com/Report.aspx?code=emarketer_2000415&src=report1_head_info_newsltr   Internet advertising is no longer all about paid search. Targeted display advertising is exploding. Today, it's where the excitement is, where the eyeballs are and where the industry dollars are flowi

  The Need for Feeds: Understanding RSS & Blog Marketing Niall Kennedy, Principal, Hat Trick Media Bill Flitter, Founder and VP of Marketing, Pheedo Don Loeb, FeedBurner Stephan M. Spencer, Founder and President, Netconcepts This session will cover how to use blogs and RSS feeds as user-driv

PR 2.0: Dead as a Doornail, or Still Alive & Kicking? Brian Solis, Principal, FutureWorks PR Tom Biro, Director, MWW Group New Media Strategies Jeremy Pepper, Director, Social Media Strategist, Weber Shandwick Worldwide. Michael Pranikoff, PR Newswire Donna Sokolsky, Spark PR In the online worl