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European Online Travel

A number of major global trends will affect European tourism over the next five years, having a profound impact on the online travel sector. Already, eMarketer estimates that online travel sales in the five major travel markets of Europe–France, Germany, Italy, Spain and the UK–will total nearly $49 billion this year, up 27% over 2006.

The European Online Travel report examines economic, business, technology and consumer megatrends and their implications for the travel industry in general, and the European online travel sector specifically.

Over the next four years, as the European online travel market matures, sales growth will slow.

In order to succeed, travel companies will need to create travel products for consumers who place high expectations on their travel experiences and expect a high degree of service and selection.

Key questions the "European Online Travel" report answers:

• What megatrends will shape the travel landscape in Europe in coming years?
• How do the major online travel markets in Europe compare in size and growth potential?
• What is the outlook for direct travel suppliers, online travel agents and tour operators?
• How must online travel agencies change to ensure success?
• And many others...

eMarketer Reports—On-Target and Up-to-Date

The European Online Travel report aggregates the latest data from international travel, marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.

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